Who are the players? What drives them? Where's the real pain?
OSMOSIS | Real-time Allocator Intelligence
Be first to opportunities with real-time allocator activity and better context
Know where competitors present, how you stack up, and defend your position
Automate junior research or reduce headcount costs
"They think they know 80-95% of what's happening but acknowledge the 5-20% they don't know can have massive ROI"
Focus on the "unexpected 5-20%" value prop. Position as strategic intelligence tool, not operational efficiency.
"They use competitive intelligence defensively - when a PM attacks them for not selling better, they can respond with competitor data"
Lead with competitive benchmarking. Show how it creates healthy internal accountability. Make them the hero who brings data to the fight.
"I know 80% of what's happening but the 20% I don't is valuable"
Focus on coverage and timing. Show them deals they're missing. Help them look like insiders who always know what's happening.
"Senior folks literally said 'this is going to do your job' to their junior analyst"
Position as "elevation" not "replacement" - automate the grunt work so they can do strategic analysis. But who's the buyer if not them?
"You need CEO approval for cross-sell"
Lead with benchmarking and efficiency metrics. Show headcount optimization opportunity. Make it about competitive positioning.
Speed and differentiation. Show them how to win mandates and fill calendars faster. Make them look like insiders.
Manage vendor relationships and data coverage
Systems, process, and attribution
Gatekeepers who recommend managers
Decision maker at smaller funds
IR engaged but Sales needs to champion - they own the number
Learning: Quota pressure drives urgency. Sales > IR for championing.
RM: "I know 80% of what's happening, but the 20% I don't know is valuable"
Learning: Even sophisticated teams have blind spots worth filling.
Senior (60s) prints and highlights emails. Junior operates the tool daily.
Learning: Multi-generational adoption pattern works.
Senior to Junior: "This is going to do your job"
Learning: Automation tension is real. Position carefully.
Teams use competitive benchmarking defensively - when PMs challenge fundraising performance, IR/Sales respond with competitor data. This creates productive internal tension that drives adoption on both sides.
Week 1-2: 10 conversations per segment
Week 3-4: 3 POCs per winning segment
Week 5-6: Double down on what converts
Success Metric: Time to "aha moment" in demo
ICP: Mid-market funds ($5-50B) with dedicated IR teams and quota pressure
Champion: Whoever owns the number (Sales > IR)
Wedge: Competitive intel that creates internal accountability
Value: The "unexpected 5-20%" that changes outcomes
We've learned a lot. We need your expertise to go deeper.
Help us understand who desperately needs Osmosis and why.
OSMOSIS | Real-time Allocator Intelligence
Be first to opportunities with real-time allocator activity and better context
Know where competitors present, how you stack up, and defend your position
Automate junior research or reduce headcount costs
Owns the target. 15+ years. Strategic thinker.
Runs day-to-day. Manages team. Pipeline reviews.
Owns LP relationships. Measured on meetings.
Research and prep. Daily reports. Heavy lifting.
Cross-sell gateway. Efficiency focus.
Outsourced fundraising. 3-5 clients at once.
"IR engaged but Sales needs to champion - they own the number"
Learning: Quota pressure drives urgency
"I know 80% of what's happening, but the 20% I don't know is valuable"
Learning: Even pros have blind spots
"This is going to do your job" - Senior to Junior Analyst
Learning: Automation creates tension
Senior prints emails, junior operates the tool daily
Learning: Multi-gen adoption works
Teams use competitive benchmarking defensively - when PMs challenge performance, they respond with competitor data. This creates internal accountability on both sides.
💡 Is this the wedge? Creating productive internal tension that drives adoption?
Focus on speed, being first, winning deals. Target Sales/IR with quotas.
Focus on automation, headcount reduction. Target COOs and efficiency metrics.
Connect us with IR/Sales teams at mid-market funds
Share your deep market knowledge
Help us understand the landscape
ICP: Mid-market funds ($5-50B) with dedicated IR teams,
quota pressure, and Private Credit/Infrastructure focus.
Value Prop: Be the "unexpected 5-20%" that drives fundraising success.
Wedge: Competitive benchmarking that creates healthy internal accountability.
Are we right? What are we missing?
Your expertise will help us build something that truly moves the needle
for alternative asset fundraising.